Summer Rush: Now Is the Time to Close ICT Deals with UK Schools

June 26, 2025 Douglas Stewart

As the final school bell of the year approaches, savvy IT resellers know it’s go-time. 

Summer is the golden window for ICT upgrades in UK schools. With classrooms empty, staff off-site, and fewer disruptions to the learning environment, July and August are prime months for installations, refreshes, and major system overhauls. If you’re in the business of selling ICT to the education sector, now is the time to act. 

Why Summer Matters for School ICT 

1. Budget Cycles Align

Many UK schools operate on budgets that reset in April (financial year) or September (academic year). By summer, they’ve identified underspent funds or are preparing to deploy newly allocated budgets. That means money is available — and needs to be spent. 

2. Minimal Disruption

ICT teams and school leaders prefer upgrades when students and staff are off-site. This allows for smooth installations of: 

New classroom PCs, laptops, or tablets 

Server or network upgrades 

Interactive whiteboards and AV tech 

Software deployments and cybersecurity systems 

3. Planning Ahead

With increasing emphasis on digital learning, schools are preparing for the next academic year now. Whether it’s expanding 1:1 device schemes, refreshing aging infrastructure, or improving remote learning capability, decisions are being made today — not in September. 

What This Means for You 

The next few weeks are critical. 

Schools are finalising orders, comparing quotes, and booking summer installations. Waiting until September is often too late — by then, budgets are committed and plans are locked. 

This is your moment to: 

Follow up on dormant quotes 

Send a “last call for summer installs” email 

Offer flexible delivery/install dates during the holidays 

Highlight compliance with education-specific standards (e.g. DfE guidelines, GDPR) 

Pro Tip: Position Yourself as a Partner, Not Just a Vendor 

Schools aren’t just buying products — they’re investing in solutions that impact teaching and learning. 

 Focus on: 

Total cost of ownership 

Training and support 

Security and safeguarding 

Future-proofing for upcoming curriculum or tech changes 

Final Thoughts 

Summer isn’t just a season — it’s a sales strategy. 

Make the most of the remaining weeks by helping UK schools get the tech they need, when they need it most. If you’re not already ramping up your education outreach, start now — or risk missing the ICT opportunity window until next year. 

Need help crafting a summer ICT package for schools? Let’s chat — now’s the time to act.